Search Engine Marketing
There are various forms of Search Engine Marketing (SEM) that can drive traffic to your company website or campaign microsite. The goal of SEM is to find your website placed within the search engine results pages (SERPs) when a user searches for a specific keyword term. Search Engine Optimization (SEO) is a form of Search Engine Marketing, although it provides non-paid placement within the SERPs. The most familiar format of SEM is pay-per-click advertising on the major search engines, such as Google.
Pay-per-click advertising with search engines can be quite complicated, yet they can also provide valuable leads to your business. There are basic paid ads such as pictured below, as well as special enhancements and options that provide more links and content to help generate greater user interaction and immediate action on your site (such as contact form submissions).
Pay-per-click advertising does require strategy and research in order to best select your targeted terms, develop appropriately targeted ads, and landing page content. It is equally important to properly setup your campaigns to best target, manage and analyze your efforts.
Monthly management and analytic review of your campaigns are necessary to keep them efficient and working towards your goals. Monitoring terms, ads and the status of your campaigns help you make appropriate bidding and budget changes to best capture your target audience and conversions (where appropriate). This also helps you determine places where ads and landing pages may need updating, or a new or different focus on keyword terms might be appropriate.
Contact me to discuss your Search Engine Marketing needs.
Example Clients Represented for Search Engine Marketing:
Merchants Fleet Management
Watertown Savings Bank